Privacy Policy
Last updated: May 15, 2026
Toyflix India is operated by Sublet Solutions Private Limited ("we", "us", or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service").
1. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, phone number, and delivery address provided during registration or checkout.
- Payment Information: Payment details processed securely through third-party payment processors. We do not store full card details.
- Device Information: Device type, operating system, unique device identifiers, and mobile network information.
- Usage Data: Pages visited, features used, time spent on the app, and interaction data to improve our services.
- Push Notification Token: A device token used to send you push notifications about your orders, new toys, and offers. You may opt out at any time through your device settings.
- Location Data: City/state-level location to enable delivery services. We do not track precise real-time location.
- WhatsApp Communication Data: Your phone number, opt-in status, message content, and delivery metadata when you receive or send messages via our WhatsApp Business account.
2. How We Use Your Information
We use the information we collect to:
- Process and manage your toy rental subscriptions and orders
- Deliver toys to your address and coordinate returns
- Send order updates, dispatch notifications, renewal reminders, and support replies via WhatsApp Business; and promotional messages only with your explicit opt-in
- Send push notifications about order updates, new toy arrivals, and promotional offers
- Respond to customer support inquiries
- Improve and personalize our app and services
- Comply with legal obligations
3. Sharing of Information
We do not sell or rent your personal information to third parties. We may share your data with:
- Delivery Partners: Your name and address shared with logistics providers to deliver and collect toys.
- Payment Processors: Secure payment gateways (such as Razorpay) to process transactions.
- Analytics Providers: Anonymized usage data shared with analytics tools to improve the app.
- WhatsApp / Meta: Your phone number, name, message content, and delivery metadata when we send you transactional or opt-in promotional messages via the WhatsApp Business Platform. Meta acts as our data processor.
- Legal Requirements: If required by law, court order, or government authority.
4. Push Notifications
Our app may send push notifications to your device to inform you about order status, new toy collections, special offers, and reminders. You can disable push notifications at any time through your device's notification settings (iOS: Settings > Notifications > Toyflix; Android: Settings > Apps > Toyflix > Notifications).
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you services. You may request deletion of your account and associated data by contacting us at customersupport@toyflix.in, or by following the steps in our Data Deletion Policy.
6. Security
We implement industry-standard security measures to protect your personal information, including HTTPS encryption, secure servers, and access controls. However, no method of transmission over the internet is 100% secure.
7. Children's Privacy
Our Service is intended for parents and guardians. We do not knowingly collect personal information directly from children under the age of 13. If you believe we have inadvertently collected such information, please contact us immediately.
8. Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data (see our Data Deletion Policy)
- Opt out of marketing communications, push notifications, and promotional WhatsApp messages
To exercise these rights, contact us at customersupport@toyflix.in.
9. Third-Party Services
Our app uses the following third-party services that have their own privacy policies:
10. WhatsApp Business Messaging
Toyflix uses the WhatsApp Business Platform (provided by WhatsApp LLC, a Meta company) to communicate with subscribers. This section explains in detail what data is shared and your rights.
What we send via WhatsApp:
- Transactional messages — order confirmations, dispatch notifications, delivery tracking, return pickup reminders, and renewal reminders. Sent through Meta-approved Message Templates triggered by specific events on your account.
- Customer support replies — responses to questions you initiate with us, and follow-ups on returns, exchanges, or account assistance.
- Promotional messages (with explicit opt-in only) — new toy launches, plan offers, and campaign announcements. We send these only to subscribers who have explicitly consented during signup or via a separate opt-in step. We never send marketing on WhatsApp without prior consent.
What we share with WhatsApp / Meta: your phone number, first name, the content of messages we send and you send, delivery status (sent, delivered, read), and your opt-in preferences. Meta acts as a data processor on our behalf and processes this data under Meta's Privacy Policy and WhatsApp Business Terms.
Legal basis: Transactional messages are sent on the basis of our contract with you. Promotional messages are sent only with your explicit opt-in consent, as required under India's Digital Personal Data Protection Act, 2023.
How to opt out:
- Reply STOP to any promotional message, or email customersupport@toyflix.in, to stop promotional WhatsApp messages. You will continue to receive essential transactional messages unless you cancel your subscription.
- To opt out of all WhatsApp communication entirely, email customersupport@toyflix.in. We will remove your number from all WhatsApp lists within 7 days.
Retention: Message logs and delivery metadata are retained for up to 24 months for service quality, dispute resolution, and statutory compliance, then deleted. Your phone number is retained for as long as your account is active and as required by law thereafter.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes via email or a prominent notice in the app. Continued use of the Service after changes constitutes your acceptance of the revised policy.
12. Contact Us
If you have any questions about this Privacy Policy, please contact us: