Data Deletion Policy
Last updated: May 15, 2026
Toyflix India is operated by Sublet Solutions Private Limited ("we", "us", or "our"). This page explains how you can request deletion of your personal data from our systems, in line with India's Digital Personal Data Protection Act, 2023.
1. What You Can Request
You may request deletion of:
- Your account and profile information (name, email, phone number, delivery addresses, child details).
- Your order history, subscription records, and preferences.
- Usage analytics, device identifiers, and app activity tied to your account.
- Any photos, messages, or content you submitted via WhatsApp, email, or in-app support.
2. How to Request Deletion
To request deletion of your data, email us at customersupport@toyflix.in from the email address registered to your Toyflix account, with the subject line "Data Deletion Request".
In the email, please include:
- Your full name as registered on Toyflix.
- The phone number registered to your account (for verification).
- Whether you want to delete your account entirely, or only specific data (e.g. only WhatsApp messages).
We will verify the request by replying to your registered email and may ask one or two follow-up questions to confirm your identity before processing.
3. Timeline
- Acknowledgement: within 2 business days of receiving your request.
- Completion of deletion: within 30 days of identity verification, in line with India's Digital Personal Data Protection Act, 2023.
- Confirmation: we will email you when deletion is complete.
4. What Gets Deleted
On a verified deletion request, we permanently remove:
- Your account and profile data.
- Your delivery addresses and child profiles.
- Your saved payment methods (tokenised cards held by Razorpay are revoked).
- Your WhatsApp opt-in record and message history with our business account.
- Push notification tokens and marketing preferences.
- Backups containing your data, in line with our backup retention cycle (maximum 90 days).
5. What We Are Required to Retain
By law, we must retain certain records even after a deletion request:
- Tax invoices and GST records: retained for 8 years as required under the GST Act and Income Tax Act.
- Payment transaction records: retained as required by the Reserve Bank of India for the period prescribed.
- Records under active legal hold or dispute: retained until the matter is resolved.
This retained data is stored in encrypted, access-restricted form and is not used for any marketing, analytics, or operational purpose. It is purged immediately after the legal retention period ends.
6. Effect of Deletion
Once your data is deleted:
- Your Toyflix account is permanently closed and cannot be recovered.
- Active subscriptions are cancelled. Toys already in your possession must still be returned per the Refund and Cancellation Policy.
- You will no longer receive WhatsApp, email, or push notifications from us.
- You can register again with the same email or phone number in future as a new customer.
7. Partial Deletion
You can also request deletion of specific categories of data without closing your account, for example:
- Opt out of WhatsApp messaging only.
- Remove a saved address or payment method.
- Delete a child profile.
Use the same email channel and specify what you want removed.
8. Grievance Officer
If you believe your deletion request was not honoured, or you are unhappy with how we handled your personal data, you may escalate to our Grievance Officer:
- Office: Grievance Officer, Sublet Solutions Private Limited
- Email: customersupport@toyflix.in (subject: "Grievance — Data")
- Address: B2/3, GEF block, Rajajinagar Industrial Town, Bangalore 560010
- Response time: within 7 business days.
You also have the right to lodge a complaint with the Data Protection Board of India under the DPDP Act, 2023.
9. Contact
For all data deletion requests and questions, contact customersupport@toyflix.in.